Definition
Search Engine Optimization (SEO) is the practice of enhancing a website's visibility and ranking on search engine results pages (SERPs) through various techniques and strategies. The goal of SEO is to attract organic (non-paid) traffic by ensuring that the website is relevant and authoritative for specific search queries.
Function
The main function of SEO is to improve the likelihood that a website will appear at the top of search engine results when users enter relevant keywords. This is achieved through optimizing on-page elements (such as content, title tags, and meta descriptions), off-page strategies (like building backlinks), and technical improvements (such as site speed and mobile-friendliness). Effective SEO increases a site's visibility, drives more targeted traffic, and can lead to higher conversion rates and ROI for businesses.
Related Terms
- Meta Tags: HTML tags that provide information about a webpage to search engines and help improve its SEO visibility.
- Sitemaps: Files that list the URLs of a website to inform search engines about the structure of the site and facilitate better indexing.
- Page Load Time: The duration it takes for a webpage to fully load, which significantly impacts user experience and search engine ranking.
Here is the Wikipedia Article
Reading Suggestions
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